Why change your design at all?

Maybe you shouldn't.

Changing how something looks is easy. The question is what should change and what shouldn't. It starts with understanding what makes you unmistakably you.

Sometimes that's obvious. Other times, you know things aren't quite right, but can't put your finger on why. That's where I can help.

Design isn't the starting point. First, we need to understand what it's there to serve.

This way of working has a name: Thisness — the discipline of definition before design.

I'm Rob Hotchkiss, a graphic designer based in Lytham St Annes, Lancashire. Through Hot Creative, I work with organisations locally, nationally and internationally on brand identity, website design and creative campaigns.

You'll work directly with me throughout, from our first conversation to the finished design.